Materi Perkuliahan Entrepreneurship

Course: Business Plan Made Simple – A Practical Guide to Creating a Business Plan

8 Langkah Cara Mudah Membuat Business Plan Yang Menarik: Panduan Lengkap Beserta Contoh

Membuat business plan adalah langkah penting bagi setiap pengusaha yang ingin membangun bisnis yang sukses. Dengan membuat business plan yang solid, Anda dapat menentukan arah bisnis, strategi pemasaran, target pasar, serta proyeksi keuangan. Panduan ini akan membahas 8 langkah mudah untuk menyusun business plan yang menarik, lengkap dengan contoh yang bisa langsung Anda terapkan.

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Tatap Muka 1: Be Entrepreneur, Business Model Canvas (BMC): Idea Generation and Customer Insight

Pola Pikir Entrepreneurship: Kunci Kesuksesan Menjadi Seorang Entrepreneur

Menumbuhkan Keinginan untuk Menjadi Entrepreneur

Karakteristik Pengusaha Sukses: Langkah Menuju Keberhasilan dalam Dunia Bisnis

Definition of Business Model Canvas

Framework of Business Model Canvas

Society Problem is Opportunity

Tatap Muka 2 & 3: Key of Business Model Canvas (BMC)

Customer Segments dalam Business Model Canvas

Value Preposition dalam Business Model Canvas

Channels dalam Business Model Canvas

Customer Relationships dalam Business Model Canvas

Key Partners dalam Business Model Canvas

Key Resources dalam Business Model Canvas

Key Activities dalam Business Model Canvas

Cost Structures dalam Business Model Canvas

Revenue Streams dalam Business Model Canvas

Contoh Lengkap Pembuatan Business Model Canvas

Tatap Muka 4: Business Idea & Concept

Business Ideation: What is it

Business Ideation Process: What is it and How to Use it

Design Thinking: What it is and How to Use it

Tatap Muka 5: Michael Porter’s Five Forces

Michael Porter’s Five Forces: What is is and How to Use it

Threat of New Entrants: What it is and How to Use it

Bargaining Power of Suppliers: What it is and How to Use it

Bargaining Power of Customers: What it is and How to Use it

Threat of Substitutes: What it is and How to Use it

Competitive Rivalry: What it is and How to Use it

Tatap Muka 6: Product Life Cyle (PLC), Critical Success Factors, Competitor Analysis

Product Life Cycle: What is it and How to Use it

Product Life Cycle: Introduction Stage

Product Life Cycle: Growth Stage

Product Life Cycle: Maturity Stage

Product Life Cycle: Decline Stage

Critical Success Factors: What is It and How to Use it

Competitor Analysis: What is It and How to Use It

Critical Success Factors: What is It and How to Use it

Competitor Analysis: What is It and How to Use It

Tatap Muka 7A: Human Resource Strategy

SDM Sebagai Aset Strategis

7 Pilar Fondasi HR Management

Membangun Tim Yang Efektif

Mengelola Biaya SDM

Merancang Job Description Yang Efektif

Mengintegrasikan Strategi SDM dalam Perencanaan Bisnis

Tatap Muka 7B: Operations Strategy

Strategi Operasional: Jantung Eksekusi Bisnis Modern

Membangun Key Success Factors

Menyususun Standard Operating Procedure

Menghitung Biaya Operational

Menyatukan Strategi Operasional

Tatap Muka 8 dan 9: Marketing Strategy

SWOT Analysis

Segmentation Strategy

Targeting Strategy

Positioning Strategy

Product Strategy

Pricing Strategy

Place/Distribution Strategy

Promotional Strategy

Marketing Budget Strategy

Sales Target & Growth Plan

Tatap Muka 10: Funding Investment

Memahami Struktur Modal Awal

Menghitung Kebutuhan Modal Bisnis

Bunga, Penyusutan dan Pajak

Strategi Pembiayaan

Investor 101

Mengenal Ekosistem Investor di Indonesia

Membangun Proposal dan Pitch Deck

Tatap Muka 11: Finance Strategy

Memahami Payback Period

Discounted Payback Period

Net Present Value

Internal Rate of Return

Menyusun Income Statement

Exit Strategy

Business Valuation

Menyatukan Strategi Keuangan

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